| Main Entry: | brand equity |
| Part of Speech: | n |
| Definition: | all of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand, either positive or negative |
| Example: | Brand equity is created through aggressive mass marketing campaigns. |
| Usage: | business |
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| an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle. |
| a screen or mat covered with a dark material for shielding a camera lens from excess light or glare. |