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brand extension

noun

  1. marketing the practice of using a well-known brand name to promote new products or services in unrelated fields Also calledbrand stretching


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Example Sentences

Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.

Of course not—smart employers will recognize the value in personal brand extension, and encourage it.

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tortuous

[tawr-choo-uhs ]

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