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brand extension
noun
- marketing the practice of using a well-known brand name to promote new products or services in unrelated fields Also calledbrand stretching
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Example Sentences
Self-marriage is the ultimate brand extension of a self-obsessed, selfish populus.
From The Daily Beast
Of course not—smart employers will recognize the value in personal brand extension, and encourage it.
From The Daily Beast
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[tawr-choo-uhs ]
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