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brand awareness

noun
1.
(marketing) the extent to which consumers are aware of a particular product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for brand awareness
noun

a measure of how readily members of a target audience remember a commercial brand, what it is about, and their level of trust in the brand; the proportion of target customers that recall a brand

Examples

Brand awareness is a common measure of marketing communications effectiveness.

Usage Note

business

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