brand awareness

World English Dictionary
brand awareness
marketing the extent to which consumers are aware of a particular product or service

Collins English Dictionary - Complete & Unabridged 10th Edition
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Main Entry:  brand awareness
Part of Speech:  n
Definition:  a measure of how readily members of a target audience remember a commercial brand, what it is about, and their level of trust in the brand; the proportion of target customers that recall a brand
Example:  Brand awareness is a common measure of marketing communications effectiveness.
Usage:  business's 21st Century Lexicon
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