brand contamination

World English Dictionary
brand contamination
the process by which the reputation of a particular brand or product becomes tarnished by adverse publicity

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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