| Main Entry: | brand equity |
| Part of Speech: | n |
| Definition: | all of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand, either positive or negative |
| Example: | Brand equity is created through aggressive mass marketing campaigns. |
| Usage: | business |
Brand Equity
An intangible value-added aspect of particular goods otherwise not considered unique.
Investopedia Commentary
Brand Equity is created through aggressive mass marketing campaigns. Good examples are companies like Nike and Coca Cola whose corporate logos earn worldwide recognition.
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See also: Intangible Asset, Tangible Asset