brand equity

Main Entry:  brand equity
Part of Speech:  n
Definition:  all of the distinguishing qualities of a commercial brand that results in personal commitment to and demand for the brand; the intangible value-added aspect of particular goods otherwise not considered unique; also, the value built up in a brand, either positive or negative
Example:  Brand equity is created through aggressive mass marketing campaigns.
Usage:  business's 21st Century Lexicon
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