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brand extension

noun
1.
(marketing) the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for brand extension
noun

the expanded use of an established brand name or trademark to new products to promote sales

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