brand extension

World English Dictionary
brand extension
marketing Also called: brand stretching the practice of using a well-known brand name to promote new products or services in unrelated fields

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source's 21st Century Lexicon
Main Entry:  brand extension
Part of Speech:  n
Definition:  the expanded use of an established brand name or trademark to new products to promote sales's 21st Century Lexicon
Copyright © 2003-2014, LLC
Cite This Source
Copyright © 2014, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature