brand integration
| Main Entry: | brand integration |
| Part of Speech: | n |
| Definition: | the use of commercial products in the story line of a television show, film, etc. and involving the development of specific objectives, strategies, plans, and tactics to drive the business |
| Example: | An enterprising British producer by the name of Mark Burnett took product placement and brand integration to new heights. |
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Brand integration
is always a great word to know.
So is slumgullion. Does it mean:
| a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison. |
| a stew of meat, vegetables, potatoes, etc. |
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