a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
a product, line of products, or service bearing a widely known brand name.
Informal. a person who is notable or famous, especially in a particular field:
The reception was replete with brand names from politics and the arts.
having or being a brand name:
nationally known brand-name food products.
Informal. widely familiar; well-known:
Several brand-name personalities will be performing at the benefit.