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Brand X

[eks] /ɛks/
noun
1.
(in advertising) a competing brand or product not referred to by name but implied to be of inferior quality.
2.
an unknown or little-known brand name or a product bearing it.
3.
any item that one chooses not to refer to by name, especially when used as a basis of comparison.
Origin
1965-1970
1965-70
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Slang definitions & phrases for Brand X

brand X

noun phrase
  1. The infantry insignia, crossed rifles (1970s+ Army)
  2. Marijuana (1970s+ Narcotics)

[fr the phrase used in television advertising for unnamed and allegedly inferior products]


The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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Difficulty index for Brand X

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Word Value for Brand

8
10
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