[brand] 
| 1. | kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. |
| 2. | a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. |
| 3. | a mark formerly put upon criminals with a hot iron. |
| 4. | any mark of disgrace; stigma. |
| 5. | branding iron. |
| 6. | a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny. |
| 7. | a burning or partly burned piece of wood. |
| 8. | Archaic. a sword. |
| 9. | to label or mark with or as if with a brand. |
| 10. | to mark with disgrace or infamy; stigmatize. |
| 11. | to impress indelibly: The plane crash was branded on her mind. |
| 12. | to give a brand name to: branded merchandise. |
| 13. | to promote as a brand name. |
[brand] | 1. | Oscar, born 1920, U.S. folk singer, born in Canada. |
| 2. | a male given name. |
| a long-handled metal rod with a stamp at one end, used for branding livestock, esp. cattle, with a registered or recognized symbol or character to indicate ownership. |
| brand (brānd) n.
[Middle English, torch, from Old English; see gwher- in Indo-European roots.] brand'er n. |
Brand
A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.
Investopedia Commentary
Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia.
Legal protection given to a brand name is called a trademark.
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Competitive Advantage Counts
See also: Brand Equity, Equity, Intangible Asset, Tangible Asset, Trademark