kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
a mark formerly put upon criminals with a hot iron.
any mark of disgrace; stigma.
a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.
a burning or partly burned piece of wood.
Archaic. a sword.
verb (used with object)
to label or mark with or as if with a brand.
to mark with disgrace or infamy; stigmatize.
to impress indelibly: The plane crash was branded on her mind.
to give a brand name to: branded merchandise.
to promote as a brand name.

before 950; Middle English, Old English: burning, a burning piece of wood, torch, sword; cognate with Dutch brand, German Brand, Old Norse brandr; akin to burn1

brander, noun
brandless, adjective
nonbrand, adjective
rebrand, verb (used with object)

4. stain, spot, blot, taint. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To branding
World English Dictionary
brand (brænd)
1.  a particular product or a characteristic that serves to identify a particular product
2.  a trade name or trademark
3.  a particular kind or variety: he had his own brand of humour
4.  an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership
5.  an iron heated and used for branding animals, etc
6.  a mark of disgrace or infamy; stigma: he bore the brand of a coward
7.  a burning or burnt piece of wood, as in a fire
8.  archaic, poetic or
 a.  a flaming torch
 b.  a sword
9.  a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae
10.  to label, burn, or mark with or as with a brand
11.  to place indelibly in the memory: the scene of slaughter was branded in their minds
12.  to denounce; stigmatize: they branded him a traitor
13.  to give a product a distinctive identity by means of characteristic design, packaging, etc
[Old English brand-, related to Old Norse brandr, Old High German brant; see burn1]

Brand (brænd)
Russell, born 1975, English comedian and television presenter

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source's 21st Century Lexicon
Main Entry:  branding1
Part of Speech:  n
Definition:  in marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture
Main Entry:  branding2
Part of Speech:  n
Definition:  in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services
Example:  Branding has made companies like Apple successful.
Etymology:  1913's 21st Century Lexicon
Copyright © 2003-2014, LLC
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Word Origin & History

O.E. brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from P.Gmc. *brandaz (cf. O.N. brandr, O.H.G. brant, O.Fris. brond "firebrand, blade of a sword," Ger. brand "fire"), from base *bran-/*bren- (see burn). Meaning of "identifying
mark made by a hot iron" (1550s) broadened 1827 to "a particular make of goods." Brand name is from 1922. As a verb, brand is attested from c.1400. Related: Branded; branding.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Historically, this was a way to inventory swans in a manner that was similar to
  cow branding.
The two afternoon panels addressed different ways of putting together a tour
  and finding sponsorship and branding.
The university branding is different but the same concept.
So the university created a branding campaign that emphasizes its students'
  involvement in a zillion different activities.
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