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| a children's mummer's parade, as on the Fourth of July, with prizes for the best costumes. |
| an extraordinary or unusual thing, person, or event; an exceptional example or instance. |
| Main Entry: | branding1 |
| Part of Speech: | n |
| Definition: | in marketing, the sum total of a company's value, including products, services, people, advertising, positioning, and culture |
| Main Entry: | branding2 |
| Part of Speech: | n |
| Definition: | in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services |
| Example: | Branding has made companies like Apple successful. |
| Etymology: | 1913 |