n-mawr-ter] 
| 1. | pertaining to conventional stores, businesses, etc., having physical buildings and facilities, as opposed to Internet or remote services. |
| 2. | made of bricks and mortar. |
bricks and mortar
Basic and essential, as in Matthew Arnold's essay (1865): "Margate, that bricks-and-mortar image of British Protestantism." This phrase transfers essential building materials to other fundamental matters. It also may be used more literally to denote a building or buildings (whether or not made of bricks and mortar), as in The alumni prefer to see their donations in the form of bricks and mortar. [Mid-1800s]