British Bankers Association - BBA
The leading trade association that represents the views of those involved in the banking and financial services industry within the U.K.
Investopedia Commentary
Among other things, the BBA is responsible for continually improving the Banking Code, Small Business Code, accounting principles and European regulations regarding banking practices. An additional responsibility of the BBA is to set benchmark rates such as the LIBOR.
See also: Benchmark, EONIA, EURIBOR, Euro LIBOR, Eurocurrency, Eurodollar, LIBID