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brochures

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bro⋅chure

[broh-shoor, -shur]
–noun
a pamphlet or leaflet.

Origin:
1755–65; < F, deriv. of brocher to stitch (a book). See broach, -ure
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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bro·chure   (brō-shŏŏr')   
n.  A small booklet or pamphlet, often containing promotional material or product information.

[French, from brocher, to stitch, from broche, knitting needle, from Old French, spit, needle; see broach1.]
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Word Origin & History

brochure 
1748, from Fr. brochure "a stitched work," from brocher "to stitch" (sheets together), from O.Fr. brocher "to prick," from broche "pointed tool, awl" (see broach).
Online Etymology Dictionary, © 2001 Douglas Harper
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