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buildup

 - 2 dictionary results

build⋅up

[bild-uhp]
–noun
1. a building up, as of military forces; increase in amount or number.
2. a process of growth; strengthening; development: the buildup of heavy industry.
3. an accumulation, as of a particular type of material: a buildup of salt deposits.
4. an increase, as in potential, intensity, or pressure: A buildup of suspense began halfway through the movie.
5. a progressive or sequential development: the buildup of helium atoms from hydrogen.
6. praise or publicity designed to enhance a reputation or popularize someone or something: The studio spent $100,000 on the new star's buildup.
7. a process of preparation designed to make possible the achievement of an ultimate objective: a lengthy buildup to a sales pitch.
8. encouragement; a psychological lift: Every time I need a buildup, I look at her picture.
Also, build-up.


Origin:
1925–30, Americanism; n. use of v. phrase build up
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source Link To buildup
build·up also build-up   (bĭld'ŭp')   
n.  
  1. The act or process of amassing or increasing: a military buildup; a buildup of tension during the strike.

  2. The result of building up: a pipe clogged by rust buildup.

    1. Widely favorable publicity, especially by a systematic campaign: The new movie was given a tremendous buildup in the media.

    2. Extravagant praise.

The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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