| Main Entry: | call to action |
| Part of Speech: | n |
| Definition: | the implicit or explicit suggestion contained in a marketer's content in an advertising banner or Web site copy |
| Example: | The call to action said Click Here to enter a survey to qualify to win a prize. |
| Usage: | computing |
| an extraordinary or unusual thing, person, or event; an exceptional example or instance. |
| a scrap or morsel of food left at a meal. |
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