call to action

Main Entry:  call to action
Part of Speech:  n
Definition:  the implicit or explicit suggestion contained in a marketer's content in an advertising banner or Web site copy
Example:  The call to action said Click Here to enter a survey to qualify to win a prize.
Usage:  computing
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Call to action is always a great word to know.
So is ort. Does it mean:
an extraordinary or unusual thing, person, or event; an exceptional example or instance.
a scrap or morsel of food left at a meal.
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