Catch-line

catchline

[kach-lahyn]
noun
1.
a word, phrase, or sentence used, especially in advertising or journalism, to arouse or call attention.
2.
a line in which a catchword appears.
3.
a line of lesser importance, set shorter or sometimes in smaller type than the lines above and beneath it.
4.
Theater. a line of comic dialogue expected to elicit laughter.
5.
slug1 ( def 10a ).

Origin:
1865–70; catch + line1

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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