catch phrase

a phrase that attracts or is meant to attract attention.
a phrase, as a slogan, that comes to be widely and repeatedly used, often with little of the original meaning remaining.
Also, catchphrase.

1840–50; catch(word) + phrase Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
catch phrase
a well-known frequently used phrase, esp one associated with a particular group, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Word Origin & History

c.1850, from catch (v.) + phrase. The notion is of words that will "catch" in the mind.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
One way to measure the vitality of the coming season is that nobody has
  bothered to come up with a handy catchphrase.
But they need to hear a little less of the catchphrase.
It's the latest catchphrase on college campuses: the civil-military gap.
But for selling ideas--making them definitive and catchy--a number and a
  catchphrase do wonders.
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