| Main Entry: | category killer |
| Part of Speech: | n |
| Definition: | a retail store that specializes in one kind of discounted merchandise and which dominates the competition |
| Example: | Microsoft was once thought of as a category killer. |
Category Killer
Large companies that put less efficient and highly specialized merchants out of business.
Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition.
Investopedia Commentary
One of the best examples of a category killer is WAL-MART, their chain has put smaller stores in a wide range of specialized categories out of business.
See also: Capitalism, Industry