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charm offensive

noun
1.
a concentrated attempt to gain favour or respectability by conspicuously cooperative or obliging behaviour
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for charm offensive
noun

a deliberate use of one's attractive traits in order to achieve something

Word Origin

charm + (military) offensive

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