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clickthrough

[klik-throo] /ˈklɪkˌθru/
noun, Computers.
1.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed:
a successful ad with a clickthrough of one percent.
Also, click-through.
Also called clickthrough rate, clickthrough percentage.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for click through

click through

verb (transitive, adverb)
1.
to navigate around (a website) using the links provided to move onto different pages
adjective
2.
(of a website) able to be navigated by means of links between different pages
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for click through
noun

the selection of an ad or link on a Web page which is counted as part of an effectiveness rating for these features; also written click-through

Word Origin

1994-99

Dictionary.com's 21st Century Lexicon
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