clickthrough-rate

clickthrough

[klik-throo]
noun Computers.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed: a successful ad with a clickthrough of one percent.
Also, click-through.
Also called clickthrough rate, clickthrough percentage.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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