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clickthrough

[klik-throo] /ˈklɪkˌθru/
noun, Computers.
1.
a percentage used to measure the effectiveness of an advertisement or other link on a Web page, obtained by dividing the number of clicks on the link by the number of times the link was viewed:
a successful ad with a clickthrough of one percent.
Also, click-through.
Also called clickthrough rate, clickthrough percentage.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Contemporary definitions for clickthrough-rate
noun

the selection of an ad or link on a Web page which is counted as part of an effectiveness rating for these features; also written click-through

Word Origin

1994-99

Dictionary.com's 21st Century Lexicon
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