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a marketing effort or partnership between companies to join forces and use the best technology or content of each and lending both of their brands to the final product's 21st Century Lexicon
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Examples from the Web for co-branding
Contemporary Examples
  • Is there some sort of lack of self-esteem in Dearborn that causes FoMoCo to enter into these co-branding agreements?

Historical Examples
  • Agencies had been sending their people to these meetings too, trying to get a co-branding coup for one of their clients.

    Makers Cory Doctorow

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