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co-branding

noun

a marketing effort or partnership between companies to join forces and use the best technology or content of each and lending both of their brands to the final product

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Examples from the Web for co-branding
Contemporary Examples
  • Is there some sort of lack of self-esteem in Dearborn that causes FoMoCo to enter into these co-branding agreements?

Historical Examples
  • Agencies had been sending their people to these meetings too, trying to get a co-branding coup for one of their clients.

    Makers Cory Doctorow

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