commodify

[kuh-mod-uh-fahy]
verb (used with object), commodified, commodifying.
1.
to turn into a commodity; make commercial.
2.
to treat as if a commodity.
Also, commoditize.

commodifiable, adjective
commodification, noun
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
commodify (kəˈmɒdɪˌfaɪ)
 
vb , -fies, -fying, -fied
(tr) to treat (something) inappropriately as if it can be acquired or marketed like other commodities: you can't commodify art
 
commodifi'cation
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

commodification
1968, from commodity. Originally in Marxist political theory, "the assignment of a market value," typically to something the user feels ought not to have one.

commodify
1971, from commodification. Related: Commodified (pp. adj.).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Those communiqués appeared to condemn the commodification of art, but it is
  difficult to be sure what the messages really mean.
The humanities might benefit from exploring the connection between
  commodification and the subjective.
There are several ways in which commodification of water is taking place.
They're linguistic signifiers stuffed with commodification and infested by
  interpretation.
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