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comparative advertising

noun
1.
advertising in which a competing product is identified and compared unfavorably with the advertiser's product.
Origin
1970-1975
1970-75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for comparative advertising

comparative advertising

noun
1.
a form of advertising in which a product is compared favourably with similar products on the market
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Difficulty index for comparative advertising

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Word Value for comparative

20
24
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