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connotative

[kon-uh-tey-tiv, kuh-noh-tuh-] /ˈkɒn əˌteɪ tɪv, kəˈnoʊ tə-/
adjective
1.
(of a word or expression) signifying or suggestive of an associative or secondary meaning in addition to the primary meaning:
A connotative word such as “steely” would never be used when referring to a woman.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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