consumer\'s

[kuhn-soo-mer]

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noun

a person or thing that consumes.

Economics. a person or organization that uses a commodity or service.

Ecology. an organism, usually an animal, that feeds on plants or other animals.

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Origin:
1375–1425 for earlier sense “squanderer,” 1525–35 for current senses; Middle English; see consume, -er¹

Related forms

con·sum·er·ship, noun

an·ti·con·sum·er, noun, adjective

non·con·sum·er, adjective, noun

pre·con·sum·er, noun

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Consumer's is always a great word to know.

So is gobo. Does it mean:

a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.

a scrap or morsel of food left at a meal.

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American Heritage

Science Dictionary

consumer

(kən-s

'mər) Pronunciation Key
A heterotrophic organism that feeds on other organisms in a food chain. ◇ Herbivores that feed on green plants and detritivores that feed on decaying matter are called primary consumers. Carnivores that feed on herbivores or detritivores are called secondary consumers, while those that feed on other carnivores are called tertiary consumers. Compare producer.

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Matching Quote

"The connection between ad and sale, so direct in classified ads, or between ad and consumer contact, reasonably direct in the January white sale ad, is very remote in the national consumer-goods ad. It is indirect in both space and time. The commercial for Coca-Cola or Alka Seltzer does not say how the customer can buy the advertised product; it does not typically announce a phone number to call or a place to shop. It takes for granted the consumer's shopping skills and it assumes the successful distribution of the product to retail stores. In time, it does not presume a quick response of customers to its efforts. It does not presume that the consumers it wants to reach will see any given showing of the ad or, seeing it, quickly respond by buying. It is a general reminder or reinforcer, not an urgent appeal to go out and buy. What the ad says or pictures, then, is obliged to be relatively placeless and relatively timeless. National consumer-goods advertising is highly abstracted and self-contained."

-Michael Schudson