consumerise

consumerize

[kuhn-soo-muh-rahyz]
verb (used with object), consumerized, consumerizing.
1.
to make (goods or a product) suitable or available for mass consumption: to consumerize computers by making them cheaper.
2.
to encourage or foster the widespread consumption of (goods or a product).
Also, especially British, consumerise.


Origin:
consumer + -ize

consumerization, noun
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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