corporate image

noun
the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.
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Based on the Random House Dictionary, © Random House, Inc. 2013.
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World English Dictionary
corporate image or corporate identity
 
n
the way an organization is presented to or perceived by its members and the public
 
corporate identity or corporate identity
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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00:10
Corporate image is always a great word to know.
So is doohickey. Does it mean:
the offspring of a zebra and a donkey.
a gadget; dingus; thingumbob.
Dictionary.com's 21st Century Lexicon
Main Entry:  corporate image
Part of Speech:  n
Definition:  the general way a corporation is perceived by customers, employees, industry, media, and the public
Example:  They created a new corporate image advertising campaign.
Dictionary.com's 21st Century Lexicon
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Example sentences
There are still substantial benefits in corporate image and employee morale.
Other firms prefer to hire workers right out of college, with the intention of
  molding them to their corporate image.
In addition, this position will play a role in shaping the marketing of our
  corporate image.
In addition, investments in pollution prevention may increase revenue by
  improving product or corporate image.
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