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corporate image

noun
1.
the way an organization is presented to or perceived by its members and the public
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Contemporary definitions for corporate identity
noun

the physical characteristics that are associated with a corporation, esp. a logo, building, colors, etc.

Examples

Corporate identity is the physical manifestation of a brand.

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