corporate identity

World English Dictionary
corporate image or corporate identity
the way an organization is presented to or perceived by its members and the public
corporate identity or corporate identity

Collins English Dictionary - Complete & Unabridged 10th Edition
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Cite This Source's 21st Century Lexicon
Main Entry:  corporate identity
Part of Speech:  n
Definition:  the physical characteristics that are associated with a corporation, esp. a logo, building, colors, etc.
Example:  Corporate identity is the physical manifestation of a brand.'s 21st Century Lexicon
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