corporate identity

World English Dictionary
corporate image or corporate identity
 
n
the way an organization is presented to or perceived by its members and the public
 
corporate identity or corporate identity
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Dictionary.com's 21st Century Lexicon
Main Entry:  corporate identity
Part of Speech:  n
Definition:  the physical characteristics that are associated with a corporation, esp. a logo, building, colors, etc.
Example:  Corporate identity is the physical manifestation of a brand.
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