corporate image

the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
Cite This Source Link To corporate image
World English Dictionary
corporate image or corporate identity
the way an organization is presented to or perceived by its members and the public
corporate identity or corporate identity

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source's 21st Century Lexicon
Main Entry:  corporate image
Part of Speech:  n
Definition:  the general way a corporation is perceived by customers, employees, industry, media, and the public
Example:  They created a new corporate image advertising campaign.'s 21st Century Lexicon
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Example sentences
In addition, this position will play a role in shaping the marketing of our
  corporate image.
Finally, there's the simple matter of corporate image.
If a clean corporate image boosted sales in the developed markets, it might be
  worth paying the price of finding a new factory.
Other firms prefer to hire workers right out of college, with the intention of
  molding them to their corporate image.
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