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Couéism

[koo-ey-iz-uh m, koo-ey-iz-] /kuˈeɪ ɪz əm, ˈku eɪˌɪz-/
noun
1.
a method of self-help stressing autosuggestion, popular especially in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”.
Origin
1920-1925
1920-25; < French couéisme. See Coué, -ism
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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