Insurance. protection provided against risks or a risk, often as specified: Does the coverage include flood damage?
Journalism. the reporting and subsequent publishing or broadcasting of news: The World Series receives international coverage.
the area, groups, or number of persons served or reached by a newspaper, radio or television station, advertising campaign, business, etc.; market.
5. Radio and Television.
the area within the broadcasting range of a station or network
, usually calculated by the number of owners of radio or television receivers.
Finance. the value of funds held to back up or meet liabilities.