Today is National Chip and Dip Day, but not all crunching is created equal.
We go in single file, crunching through the leaves, dodging broken bottles and jutting rocks with our bare feet.
On Friday, pollsters will be crunching numbers coming out of the convention.
1814, from craunch (1630s), probably of imitative origin. Related: Crunched; crunching. The noun is 1836, from the verb; the sense of "critical moment" was popularized 1939 by Winston Churchill, who had used it in his 1938 biography of Marlborough.
: : It's Crunch Time in the Havensnoun