data exhaust

[ dey-tuh ig-zawst ]

Phonetic (Standard)IPA

noun

, Computers.

unstructured information or data that is a by-product of the online activities of internet users:
Collecting and analyzing data exhaust can provide valuable insight into the purchasing habits of consumers.

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Word History and Origins

Origin of data exhaust¹

First recorded in 2010–15

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Example Sentences

To create a new revenue stream from the data exhaust generated by the telco’s wireless and internet subscribers by packaging it into data products for advertisers.

From Digiday

However, they suggest third-party data providers, or those concocting products from so-called data exhaust — that is the firms without direct connections to the point at which data is gathered — are skating on thin ice.

From Digiday

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