day glo

Day-Glo

[dey-gloh]
Trademark.
a brand of pigments and other products that exhibit fluorescence in daylight.
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World English Dictionary
Day-Glo
 
n
trademark
 a.  a brand of fluorescent colouring materials, as of paint
 b.  (as modifier): Day-Glo colours

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Etymonline
Word Origin & History

Day-Glo
1951, proprietary name (Dane & Co. of London) for a brand of fluorescent paint.
Online Etymology Dictionary, © 2010 Douglas Harper
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