de-marketing

de·mar·ket·ing

[dee-mahr-ki-ting]
noun
advertising that urges the public to limit the consumption of a product, as at a time of shortage.

Origin:
1970–75; de- + marketing

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Based on the Random House Dictionary, © Random House, Inc. 2013.
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De-marketing is always a great word to know.
So is lollapalooza. Does it mean:
a stew of meat, vegetables, potatoes, etc.
an extraordinary or unusual thing, person, or event; an exceptional example or instance.
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