verb (used with object), demassified, demassifying.
to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.
to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.
Also, de-massify.

de- + mass + -ify

demassification, noun
demassifier, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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