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demarketing

 - 1 dictionary result

de⋅mar⋅ket⋅ing

[dee-mahr-ki-ting]
–noun
advertising that urges the public to limit the consumption of a product, as at a time of shortage.

Origin:
1970–75; de- + marketing
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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