demassify

de·mas·si·fy

[dee-mas-uh-fahy]
verb (used with object), de·mas·si·fied, de·mas·si·fy·ing.
1.
to cause (society or a social system) to become less uniform or centralized; diversify or decentralize: to demassify the federal government.
2.
to break (something standardized or homogeneous) into elements that appeal to individual tastes or special interests: to demassify the magazine industry into special-interest periodicals.
Also, de-mas·si·fy.


Origin:
de- + mass + -ify

de·mas·si·fi·ca·tion, noun
de·mas·si·fi·er, noun
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Based on the Random House Dictionary, © Random House, Inc. 2013.
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Demassify is always a great word to know.
So is gobo. Does it mean:
a screen or mat covered with a dark material for shielding a camera lens from excess light or glare.
a scrap or morsel of food left at a meal.
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