direct mail

noun
mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. Abbreviation: DM

Origin:
1925–30

direct-mail, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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WordNet
direct mail

noun
advertising sent directly to prospective customers via the mail 
WordNet® 3.0, © 2006 by Princeton University.
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Example sentences
The company said it planned a large television and direct mail advertising campaign.
Partner efforts were supported with related print advertising, direct mail and promotions.
Direct mail and direct solicitation are common methods for conducting these campaigns.
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