World English Dictionary
direct marketing
Also called: direct selling selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Cite This Source's 21st Century Lexicon
Main Entry:  direct marketing
Part of Speech:  n
Definition:  the business of attempting to sell goods and services directly to customers either through mail order or telephone sales rather than in a retail establishment's 21st Century Lexicon
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Example sentences
Besides, direct marketing is gradually killing the advertiser-support model anyway.
To encourage co-operation he has pooled the accounts of the agency's biggest divisions, advertising and direct marketing.
For example, some of the world's largest retailers have been using customer data successfully for direct marketing campaigns.
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