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direct marketing

noun
1.
marketing direct to the consumer, as by direct mail or coupon advertising.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for direct marketing
  • Besides, direct marketing is gradually killing the advertiser-support model anyway.
  • To encourage co-operation he has pooled the accounts of the agency's biggest divisions, advertising and direct marketing.
  • For example, some of the world's largest retailers have been using customer data successfully for direct marketing campaigns.
British Dictionary definitions for direct marketing

direct marketing

noun
1.
selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels Also called direct selling
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for direct marketing
noun

the business of attempting to sell goods and services directly to customers either through mail order or telephone sales rather than in a retail establishment

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Difficulty index for direct marketing

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Word Value for direct

9
10
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