direct-mail

direct mail

noun
mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. Abbreviation: DM

Origin:
1925–30

di·rect-mail, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2013.
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WordNet
direct mail

noun
advertising sent directly to prospective customers via the mail 
WordNet® 3.0, © 2006 by Princeton University.
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00:10
Direct-mail is always a great word to know.
So is doohickey. Does it mean:
a gadget; dingus; thingumbob.
an extraordinary or unusual thing, person, or event; an exceptional example or instance.
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