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direct response


a method of advertising designed to trigger a behavioral response in target audiences, esp. via an interactive medium


On the Web, direct response usually refers to a clickthrough on an ad banner.'s 21st Century Lexicon
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Examples from the Web for direct response
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Historical Examples
  • The Mail driver lifted his torch and said, 'Hello, Yank,' to which the new-comer made no direct response.

    The Last Spike Cy Warman
  • Haverleigh made no direct response, but sat on his saddle in deep thought.

    The Pagan's Cup Fergus Hume
  • And so, not daring to confess the truth, he chose the middle path of refusing any direct response at all.

  • The old man made no direct response, but went on speaking in low even tones.

    The Lord of Dynevor Evelyn Everett-Green
  • She made no direct response however; she only said—'Be quiet, be quiet and leave her to me.

  • Woman-like she did not give him a direct response, then, quite suddenly, she yielded him the key to the mystery.

    The Uttermost Farthing Marie Belloc Lowndes
  • For, as though in direct response to the thoughts that were filling his mind, a door on the corridor opened, and Clodagh appeared.

    The Gambler Katherine Cecil Thurston

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