display ad

noun
an advertisement, in a newspaper or other publication, often using special attention-getting devices, as large size, display type, and illustrations.

Origin:
1915–20

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
display advertisement or display ad
 
n
See small advertisement an advertisement designed to attract attention by using devices such as conspicuous or elegant typefaces, graphics, etc
 
display ad or display ad
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Dictionary.com's 21st Century Lexicon
Main Entry:  display ad
Part of Speech:  n
Definition:  a larger, eye-catching advertisement in a publication
Dictionary.com's 21st Century Lexicon
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Example sentences
These formats send users an alert or display ad when one of their pals patronizes an advertiser.
Many times a search-committee head is forced to produce a display ad under deadline pressure for a journal or trade magazine.
As defined by this proposed rule, a display ad must be of sufficient size to be seen easily by the reader.
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