dog and pony show

A dog and pony show, or dog-and-pony show, is an informal phrase used to mean an elaborate presentation or campaign, especially one held to drum up publicity or attention.

Dog and pony show is used to describe advertising campaigns or sales presentations that are trying to impress executives, customers, or investors, as in The young businessmen managed to win over investors with their dog and pony show.

Dog and pony show is also often used jokingly or mockingly to describe something as being unnecessarily showy or flashy while lacking meaning or substance, as in The press conference was nothing but a dog and pony show that failed to answer any important questions.

Example: You need to spice up the demonstration until it becomes a dog and pony show that people won’t soon forget.

The first records of dog and pony show in its figurative sense come from around 1949. The phrase alludes to traveling variety shows that often used actual dogs and ponies as part of the entertainment.

What are some words that share a root or word element with dog and pony show? 

• dog
• and
• pony
• show

What are some words that often get used in discussing dog and pony show?

• elaborate
• eye-catcher
• attention
• flashy
• pizzazz
• gaudy

Dog and pony show is often used negatively to describe something as being too elaborate or making a big show of something unimportant.

State Dept. calls North Korean military parades nothing but a "dog and pony show"

— West Wing Reports (edited by Paul Brandus) (@WestWingReport) February 8, 2018

This is not a press conference. It is a dog and pony show.

— JackiSchechner (@JackiSchechner) January 11, 2017

Today was a great day for Major League Baseball. The Braun decision showed the arbitration process works and isn't just a dog and pony show.

— Doug Russell (@DougRussell) February 24, 2012

Is dog and pony show used correctly in the following sentence?

Marty turned Jane’s book launch into a dog and pony show by inviting celebrities and hiring a famous band to play music.