down market

[doun-mahr-kit]

Supermarket losangeles.local.com/ Looking For A Supermarket? Search Local.com To Find One!

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adjective

appealing or catering to lower-income consumers; widely affordable or accessible.

adverb

in a down-market way.

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Down market is always a great word to know.

So is ninnyhammer. Does it mean:

a fool or simpleton; ninny.

a calculus or concretion found in the stomach or intestines of certain animals, esp. ruminants, formerly reputed to be an effective remedy for poison.

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Origin:
1970–75

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Matching Quote

"Strange that so few ever come to the woods to see how the pine lives and grows and spires, lifting its evergreen arms to the light,—to see its perfect success; but most are content to behold it in the shape of many broad boards brought to market, and deem that its true success! But the pine is no more lumber than man is, and to be made into boards and houses is no more its true and highest use than the truest use of a man is to be cut down and made into manure."

-Henry David Thoreau

down market

down-mar·ket