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down market

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down-mar⋅ket

  [doun-mahr-kit] Chiefly British
Use down market in a Sentence
–adjective
1. appealing or catering to lower-income consumers; widely affordable or accessible.
–adverb
2. in a down-market way.
Origin:
1970–75
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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